A TLA Innovation Lab product
Headline
Headline turns sales data into campaigns that run themselves.
Built for SMEs that lack digital-marketing knowledge. You make the product. Headline takes it to the end customer — and you do not hire a marketing department to get there.
It prepares sales data, finds behaviour and trends, recommends the campaign, writes the content, and sends it. The result is reach without the HR cost of a marketer, a copywriter, and an analyst.
Why SMEs use it
Bring the product to the customer. Keep the headcount small.
You do not need to be a digital marketer
Most small operators know the product, not ads, funnels, or posting calendars. Headline is the playbook: it chooses the campaign, writes the message, and puts the offer in front of the end user on social, email, and SMS.
You save HR cost
The alternative is hiring people you cannot fill a week with: a marketing lead, a content person, someone to read the sales spreadsheet. Headline runs that loop. Payroll stays with the people who make and sell.
How it works
From raw sales files to a campaign in market.
01
Prepare the sales data
Headline automates preprocessing of customer sales data — cleaning, joining, and shaping records so models can read them.
02
Find the insight
Machine learning digs out business insight: who is buying, what is fading, what is about to churn, which offer fits which segment.
03
Recommend the campaign
Those insights become a recommended digital marketing campaign — channel, message, and timing sized for a small team.
04
Write and improve the experience
Language models generate marketing content and help the customer experience stay personal: emails, posts, and replies that sound like your brand.
05
Send and stay present
The agent can post to social media and send email and SMS — so loyalty and trust are built in the follow-through, not only in the dashboard.
What Headline does
Data in. Behaviour out. Campaigns that ship.
Sales-data preprocessing
Automate the unglamorous work: messy tables become a clean customer picture.
Behaviour and trend insight
Models watch how customers move — seasonality, baskets, drop-off — so you are not guessing.
Campaign recommendations
Each insight comes with a suggested digital campaign, not a chart you have to interpret alone.
Content generation
Marketing copy, variants, and customer-facing text drafted by language models, ready to review.
Social publishing
Approved content can go out to the channels you already use, on a schedule the agent keeps.
Email and SMS
Reach customers where they already listen. Build loyalty with useful messages, not noise.
“The point is not another dashboard. The point is a campaign that left the building.”
Put your sales data to work.
If you sell, you already have the raw material. Headline is how an SME without digital-marketing staff still reaches the end customer — and keeps HR cost down.